Wellness of Land & People is pleased to be invited by United Planet Solutions Corporation (UPSC) to provide Master Plan Envisioning and Activations Programming as the foundational framework for the design and delivery of its Impact Projects.
UPSC Impact Projects will be Leisure Tourism developments that integrate localized environmental and social benefits with the provisions of goods and services for all essential infrastructure, facilities and human resources. This can occur during the planning, execution and operational phases of projects.
Our Impact Projects reference the Sustainable Development Goals of the United Nations (SDG), and Wellness of Land & People is an Impact Fund Account of the SDG Impact Fund.
Impact Projects development is a new type of Leisure Tourism that creates deeper transformative engagement between guests and hosts, and the nature and culture of each particular destination, featuring its natural and social capital. At the heart of Leisure Tourism is hospitality that is best hosted by the land and people of the Impact Project. The sharing qualities of land and people can be cultivated and curated by the work of Master Plan Envisioning and guided by commercial considerations during Activations Programming.
For the past 40 years, the Wellness of Land & People team has invested our time and energy into developing Leisure Tourism as a strategic destination development instrument. Tourism is centered around Hospitality and an embodiment of Sustainability that in turn improves the profitability and resilience of all businesses within the project eco-system. Tourism creates value to adjacent industries such as agriculture, manufacturing and mining. In addition, it creates economic opportunities for host participation and fosters a thriving host community. The key to Sustainability is held by the Land and its People through the processes of Master Plan Envisioning and Activations Programming.
Wellness is a quality of life, an identity of location and a value for our future on Earth. Wellness of Land & People look forward to making the world a better place for every Land and People wanting to make a difference.
Paul Ma
40 years of experience in planning and designing hotels and resorts worldwide. He began his career in Hawaii and later founded Paul Ma design/Projects International, creating renowned projects such as the Sheraton Imperial Hotel in Kuala Lumpur and the Loews Royal Pacific Resort in Orlando. Since 2001, he has worked in Perth, Australia, on projects including the Phoenix Seagaia Resort in Japan and Anantara on Sir Bani Yas Island in Abu Dhabi. Paul, a UC Berkeley graduate, now offers master planning services, emphasizing sustainable design and integrating natural and cultural elements into his projects.
SCOTT GOODHEART
Technology transformation specialist with over 10 years of experience in the resources industry. He has held senior operational roles at BHP, including Head of Strategy – Value Chain Automation and Head of Partnerships – Global Innovation and Ventures. Scott is skilled in executive coaching, performance management, and strategic consulting. He developed BHP's automation strategy, focusing on physical automation, digital transformation, and Industry 4.0. Scott holds a Bachelor of Economics, an MBA, and a Master of Arts from the University of Western Australia.
CHRIS BACHRAN
Highly accomplished hotel executive with over 50 years of extensive experience in managing hotel operations, hospitality development, and strategic leadership across Asia and the United States. Proven expertise in driving operational excellence, international expansion, and corporate strategy for leading global hospitality brands. Chris was China Hotelier of the Year 2005.
ELAINE MA
Over 30 years of experience designing commercial, recreational, and hospitality projects in the US, Japan, Southeast Asia, Australia, and the UAE. She enriches guest experiences by telling stories through design, as seen in projects like Ikspiari at Tokyo Disney Resort and the Royal Bali Resort at Universal Studios Florida. Elaine incorporates Native Presence, Familial Dimensions, and Cultural Stewardship into her designs to address environmental and social challenges. She also translates cultural assets into digital formats for augmented reality experiences. Elaine holds Bachelor's degrees in Jurisprudence and Law from the University of Western Australia and co-founded the eVista augmented reality app.
